Blog Post

Goodreads is a perfect place to promote your book – as long as you follow the rules and social conventions of the website. It’s a humongous social network for avid readers and their members go there to discover and discuss new books! Like Facebook or Twitter, your book can go viral from the promotion in their social feeds.

In this video, Joanna Penn interviews Patrick Brown, the Director of Author Marketing and Community Manager at Goodreads.com, about how to best promote your book to their 20 million+ community of readers.

Some interesting points Mr. Brown brings up about Goodreads for authors:

• The site offers an author profile page where you can tell all about yourself and list your books. Take advantage of their various features, like putting in your photo and videos, syncing it with your blog, and more. People really do look at your page and become more engaged when you use their features.
• A successful strategy is to start promoting your book at Goodreads before it’s even published.
• They have a Book Giveaway program that is free to participate in and is open to any author who has a physical book. You can give away some copies of your book ahead of its publishing date so folks are ready with their reviews on your launch date. This generates some buzz right away. The more reviews you get, the more people become interested and buy your book.
• The biggest mistake new authors at Goodreads make: forgetting to continue participating in discussions of other books. Don’t make this mistake!

Enjoy this video to learn the details and discover the best ways to use their site to increase your sales:

Featured photo by: Ian Wilson

About Kathryn Thomas

Kathryn Thomas is a #1 Best Selling author on Amazon and a Certified Life Coach. She is the Senior Editor and Content Manager at Coachzing.