Blog Post

Colors can evoke emotions. What emotion do you want your reader to feel?

Color plays an important role in your marketing and affects your business profits more than you may realize. Colors can turn readers into buyers or send them running away from your website.

KISSmetrics’ recent study showed:

“21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.”

Both had the same sales pitch, the same layout, and the only difference was the color of the button. Why did the red button get a better click response than the green button?

How can you use color to your advantage in your marketing?

For the answers to these questions and more, check out Leo Widrich’s article: “Why Facebook is blue: The science of colors in marketing”

Featured photo by: Incase.

About Michell Yamzon

Michell Yamzon is a sports fanatic who vehemently cheers on Manchester United and San Antonio Spurs. She is the Lead Designer at Coachzing where she showcases her creativity through design of books and marketing materials.