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Marketing and Publishing Trends Blog

Follow the latest marketing and publishing trends for authors, speakers, counselors, and coaches...


July 26, 2013
[Video] Basic Typography

Michell Yamzon
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Typography is the most underrated component of design. However, it can make a big difference in the effectiveness of your message.

Check out this lively video to discover some basic tips about using typography to enhance your designs…


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July 26, 2013
Secret Writing Rules from a 4-Time Bestselling Author

Kathryn Thomas
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Do you ever wonder what “rules” the most popular writers follow? Yes, the conventional grammar rules have their place, but they don’t have the most effect on enticing people to read what you wrote. And they certainly don’t make bestsellers!

So what are these “secret” rules that can make your writing truly stand out?


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July 25, 2013
5 Tips On Creating Your Website

Michell Yamzon
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Send a positive message to your website visitors with a simple, clean, and professional design.

Try these 5 Tips and enjoy a boost in your business…


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July 25, 2013
Content Marketing: Top 10 Ways to Discover What Your Clients Want

Kathryn Thomas
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As business owners, we can use content marketing in many ways to reach out to our prospects and clients to inform, entertain, and sell our products and services.

However, content marketing can also help you find out more about your customers so you can serve them better and, in the process, make more sales!


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July 25, 2013
[Video] 3 Common Mistakes To Avoid In Creating A Book Cover

Michell Yamzon
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As the first thing a reader sees, the book cover is a very important aspect of the reading experience.

What do you think are the common mistakes when it comes to designing book covers?


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July 16, 2013
[Infographic] 17 Press Release Mistakes… and 18 PR Secrets

Michell Yamzon
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Press releases can help build credibility and attract clients, but it can also backfire.

Are you making these 17 Press Release Mistakes?


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July 16, 2013
Making Your Elevator Speech Authentic, Effective, and Fun

Chantal Beaupre
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Learn how to make your elevator speech or unique selling proposition authentic and highly effective — and a fun exercise, too!


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June 27, 2013
How Coachzing Can Help Authors, Speakers, Coaches, and Counselors

Ronnie Nijmeh
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What we do is share tools and strategies to help you finally get your book published and marketed, so you can attract ideal coaching clients, high-paying speaking engagements, and sell more products on autopilot.


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