Blog Post

Industry experts become the de facto authority in their niche because they build a trusted brand based on their unique mix of skills, stories, and experience.

But what good is all of this without any consistent publicity?

That’s what press releases are for!

A good press release can get attention from the media, other bloggers, and customers who’d trust you as a go-to expert authority in your niche. This leads to links back to your site, and free exposure across multiple channels.

But while press releases can help build credibility and attract clients, if not crafted and used well, it can backfire.

Are you making these 17 Press Release Mistakes?

Skadeedle created an excellent infographic sharing some of the top press release blunders as well as 18 must-do press release secrets.

About Michell Yamzon

Michell Yamzon is a sports fanatic who vehemently cheers on Manchester United and San Antonio Spurs. She is the Lead Designer at Coachzing where she showcases her creativity through design of books and marketing materials.